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Research papers

Media measurement by direct recording methods

The study group "readership analysis of medical journals" - called LA-MED - usually once a year presents actual data for media planners obtained by a standard interview, which is comparable to that of the German readership analysis for general...

Catalogue: Seminar 1982: Improving Media Research
Authors: Dieter Müller-Veeh, Gunda Opfer
June 15, 1982
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Citation

Müller-Veeh and Opfer (1982a, June 15). Media measurement by direct recording methods. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/media-measurement-by-direct-recording-methods


Research papers

Study of the reading habits of physicians

In the course of the readership analysis of medical journals in 1977 (LA-MED 77), a number of methodical experiments were carried out in addition to the standard interview with the aim of supporting the existing methods and acquiring additional...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Authors: Dieter Müller-Veeh, Gunda Opfer
June 15, 1979
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Citation

Müller-Veeh and Opfer (1979a, June 15). Study of the reading habits of physicians . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/study-of-the-reading-habits-of-physicians-


Research papers

Study of the reading habits of physicians (German)

In the course of the readership analysis of medical journals in 1977 (LA-MED 77), a number of methodical experiments were carried out in addition to the standard interview with the aim of supporting the existing methods and acquiring additional...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Authors: Dieter Müller-Veeh, Gunda Opfer
June 15, 1979
×

Citation

Müller-Veeh and Opfer (1979a, June 15). Study of the reading habits of physicians (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/study-of-the-reading-habits-of-physicians-german-


Research papers

Sense and non-sense in cluster analysis

Cluster analysis has become a very popular multivariate method in market research during the last five to seven years. Its wide propagation does this method probably owe to the simplicity of its basic ideas. But contrary to this simplicity stand some...

Catalogue: Paper 1978: Analysis of Data
Author: Gunda Opfer
February 1, 1978
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Citation

Opfer, G. (1978a, February 01). Sense and non-sense in cluster analysis. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/sense-and-non-sense-in-cluster-analysis


Research papers

Empirical results along the way to a price elasticity test

It is such a difficult problem to pre-test the effects of price increases in the magazine market that attempts in this direction are made only seldom, although the problem plays a central role in marketing. The common price policy in German prohibits...

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry
Authors: Gunda Opfer, Dieter Müller-Veeh
December 1, 1976
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Citation

Opfer and Müller-Veeh (1976a, December 01). Empirical results along the way to a price elasticity test. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/empirical-results-along-the-way-to-a-price-elasticity-test


Research papers

Empirical results along the way to a price elasticity test (German)

It is such a difficult problem to pre-test the effects of price increases in the magazine market that attempts in this direction are made only seldom, although the problem plays a central role in marketing. The common price policy in German prohibits...

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry
Authors: Gunda Opfer, Dieter Müller-Veeh
December 1, 1976
×

Citation

Opfer and Müller-Veeh (1976a, December 01). Empirical results along the way to a price elasticity test (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/empirical-results-along-the-way-to-a-price-elasticity-test-german-


Research papers

A new method of copy-test evaluation

The aim of the analytical evaluations presented here is to make better use of the information contained in the copy-test data than it has been happening thusfar. Better use must be made of such information in order to obtain more exact indications...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Authors: Dieter Müller-Veeh, Gunda Opfer
June 15, 1974
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Citation

Müller-Veeh and Opfer (1974a, June 15). A new method of copy-test evaluation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-new-method-of-copy-test-evaluation